The ECC-approved Rustic Rowan is an exciting new alternative in the Rowan Range family of slower-growing breeds.

The Rustic Rowan is the choice for customers growing under the Dutch Beter Leven accreditation scheme or those requiring a slower-growing bird with strong production characteristics, balanced with excellent levels of welfare, efficiency and robustness.

The Rustic Rowan joins the Rustic Gold in qualifying for the European Chicken Commitment (ECC) as a result of the outstanding welfare of the breed.

Broiler Characteristics and Key Traits:
• Offspring of exclusively slower-growing parents
• Active and lively broiler
• Feather sexable
• Multi-colored shades of brown, white and gold
• Growth rate ca 43-47 g/day
• Strong efficiency for FCR and yield
• Highly robust
• Excellent meat quality