Three-day Santa Catarina event focused on flock management and Ross genetic potential

CAMPINAS, Brazil – Aviagen^® hosted the latest edition of its In-Company Connection program in Lauro Müller, Santa Catarina, Brazil, from March 3 to 5. The session brought together poultry operations and leadership teams from Granja Faria’s units across Brazil to strengthen flock management and welfare practices.

Granja Faria consistently ranks among the industry’s top tier with Aviagen’s Ross^® broiler stock, earning recognition for its results.

Aviagen delivers hands-on flock management support

A hallmark of the In-Company Connection format is its tailored approach. The agenda blended classroom discussion with on-farm application, including data analysis, visits to poultry rearing and production farms, and focused sessions on ideal male conformation and critical management factors – all aligned with Granja Faria’s structure and production goals.

Denilson Vanin, Regional Service Supervisor for Aviagen, emphasized the importance of designing the program around the customer’s reality. “This event was built specifically around Granja Faria’s objectives. Our goal was to share knowledge and management tools that help their teams strengthen animal welfare and overall results across all units.”

Aviagen Regional Service Supervisor Alcides Paes highlighted how genetic progress and responsible breeder management go hand in hand. “We know the capability of Ross broiler breeders. Our role is to ensure customers have the right tools and understanding to fully express that potential – in a way that supports bird health, operational efficiency and sustainable production.”

Driving results through collaboration

Initiatives like the In-Company Connection reflect Aviagen’s commitment to breeding customer success by providing close, practical support that helps customers translate genetic progress into everyday results.

Rodrigo Tedesco, Aviagen’s Brazil Service Manager, said “Bringing representatives together from across the country helps raise standards within their operations. When teams from different regions align around shared goals, productivity increases throughout the organization. Success comes from fine-tuning flock management and everyday decisions. Being close to our customer allows us to make those adjustments in a meaningful way.”

Through ongoing collaboration, Aviagen continues to support poultry producers in advancing responsible chicken production practices that prioritize animal welfare and environmental stewardship – helping secure a reliable global supply of quality protein.