With continual genetic progress, the age at which the bird reaches its processing weight continues to be reduced. A consequence is that the brooding period accounts for a much more significant proportion of the bird’s life. Therefore, successful brooding management within th… Read more
The purpose of this handbook is to help Ross® customers to optimize the performance of their broiler stock. The management techniques contained within this handbook have the objectives of achieving good flock health and welfare, and obtaining optimal flock performance both l… Read more
The purpose of this Nutrition Supplement is to provide the framework and background information of the Ross® Broiler Nutrition Specifications for nutritionists who are involved in decision making for feed specifications and formulations. Read more
Deep Pectoral Myopathy (DPM), or Green Muscle Disease, is a degenerative disease of the minor pectoral muscles (i.e., the tenders) characterized by atrophy and necrosis. The condition arises when the muscle fibers become deficient in oxygen and is associated with sudden and … Read more
Biosecurity creates hygienic conditions within the poultry house to minimize the adverse effects of disease, optimize bird performance and welfare, and provide assurance on food safety issues. Poor bird health has a negative impact on all aspects of flock management and prod… Read more
Rodents carry diseases which can contaminate a poultry flock; however, preventing rodents on a farm can be difficult due to plentiful food sources and nesting sites. Farm design, ensuring the house exterior is free from vegetation and debris, properly storing feed and litter… Read more
Ensuring broilers optimize their water intake not only promotes the sustainability of broiler production through its influence on energy (ventilation) and water use, but also maximizes broiler health, welfare, and production. The routine on-farm recording of water intake is … Read more