EDINBURGH, Scotland. – Aviagen® is pleased to introduce its 2025 Broiler Management Handbooks, complete with a dedicated Nutrition Supplement. Designed to support Arbor Acres®, Indian River® and Ross® broiler producers, these updated guides offer practical, easy-to-use management information to help achieve strong flock performance, welfare and sustainability.
Developed by experts, designed for customers
These updated handbooks are the result of extensive research and collaboration across Aviagen’s technical management, welfare, veterinary and nutrition teams. Their goal is always to provide practical, science-backed advice that helps producers get the best from their flocks.
Building on the 2018 version, the guides incorporate the latest global best practices and advancements in broiler management as well as features to enhance the user experience.
Key highlights include:
- Up-to-date advice – Reflecting the latest in best-practice broiler management.
- Clear and user-friendly structure – Organized into practical sections with key takeaways highlighted for quick reference.
- Interactive digital features – A hyperlinked table of contents, cross-referenced sections, embedded videos and direct links to additional resources on the Aviagen website.
- Modern design – Improved layout, with updated images, diagrams and illustrations for enhanced readability.
New approach to nutritional insight
For the first time, the Nutrition Supplement is a separate publication, offering dedicated guidance for nutritionists.
This update allows for greater flexibility and ease of use, with:
- Key topics highlighted – In-depth insights on nutrient supply, feed additives, feed programs, whole grain feeding, litter quality and more.
- Interactive navigation – A hyperlinked table of contents and direct links to online resources.
- Designed as a companion guide – Works alongside the Broiler Management Handbook and Broiler Nutrition Specifications to provide a comprehensive reference tool.
Dr. Vanessa Kretzschmar-McCluskey, Global Head of Technical Transfer, shared, “Aviagen is committed to ‘Breeding Success Together’ with our customers. Access to the latest management insights is key to their success, and these updated handbooks make it easier than ever to find valuable, up-to-date advice. With the addition of the new nutrition supplement, Arbor Acres, Indian River and Ross producers can quickly access the information they need, when they need it.”
Both the 2025 Broiler Management Handbooks and the Nutrition Supplement are now available for download on the Aviagen website as follows: